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Nulo Selects Alice.com to Power e-Commerce Storefront and Direct-to-Consumer Natural Pet Food Sales

Austin, Texas – October 19, 2011. Nulo, an Austin-based natural pet food company,  today announced it has selected leading direct-to consumer platform Alice.com to power its online storefront at Nulo.com and add an e-commerce storefront to its Facebook page.

Nulo is the first premium pet food offering in a lineup of more than 600 of the world’s finest consumer package good brands available at Alice.com. Shoppers turn to Alice.com for direct home delivery of household products ranging from Kashi, Nature Valley, Starbucks and Eco Planet.

“The Alice.com platform allows us to expand our reach to premium pet food buyers nationwide,” said Nulo CEO Michael Landa. “In addition to robust technology, Alice.com allows us to give fans a convenient way to order the extremely fresh products their pets crave. Plus, they can stock up on their own household essentials while they’re at it.”

Whether customers arrive at Nulo’s storefront via Nulo.com or Alice.com, any order of more than $50 or six total products ships free (regardless of whether all items are from Nulo or from a combination of brands).  They can also set up auto-ship orders to ensure that they never run out of their favorite items.

Nulo uses whole ingredients and prides itself on shipping extremely fresh food straight to the customer, and Alice.com will continue this tradition by shipping Nulo’s small-batch pet foods direct to the customer’s door.  This will preserve the integrity of Nulo’s nutrient-dense formulas, which use all-natural, single source proteins like turkey, chicken, lamb and salmon in place of the usual meat by-products or vegetable-based proteins.  In addition, Nulo’s recipes contain rich, low-glycemic carbohydrates like sweet potatoes and oatmeal rather than corn, potatoes and other inexpensive fillers that have become ubiquitous in commercial pet foods.

“We’re thrilled that Nulo will enhance Alice.com’s offerings to pet-loving, health conscious customers looking for a streamlined, premium food shopping experience,” said Mark McGuire, president of Alice.com. “We also look forward to helping Nulo harness the power of our platform to establish direct relationships with customers, build online loyalty and expand access for a growing number of pet owners seeking premium, natural food offerings for their dogs and cats.”

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Nulo Contact:
Bill Symon
512.775.9864
bill.symon@nulo.com
About Nulo, Inc.

About Nulo

Nulo is an independent pet food company on a mission to improve cats’ and dogs’ health through delicious, all-natural, nutrient-dense foods that set a new industry standard for ingredient transparency. Based in Austin, Texas, Nulo sells its products online and directly through Alice.com and select Whole Foods Market locations – a model which maximizes quality nutrition per bite and minimizes cost per serving. For more information, visit www.nulo.com.

About Alice.com

Alice.com provides eCommerce and interactive marketing services exclusively to the Consumer Packaged Goods (CPG) industry. The company’s eCommerce platform allows CPG manufacturers to sell direct to consumer online through a unique online service that provides always free shipping, automatic coupons, and a reorder tool that makes it easy for consumers to avoid the chore of running out to the store. Alice.com is privately held and headquartered in Middleton, Wisconsin.